Recruitment of talented specialists is posing more and more of a challenge to German industry. Nearly three quarters of the industrial companies in Germany ascribe great importance to this issue. Obtaining talent is the second-biggest challenge facing German industry after the general pressure to differentiate. These are results of the “Industry Innovation Index 2016” study conducted by the Forsa institute. For the study, which was commissioned by the specialty chemicals group ALTANA for the third time in a row, 500 managers and entry-level professionals working for industrial companies were surveyed.
Especially young and well-trained specialists want their potential employers to have a corporate culture in which there is sufficient room for employees to come up with their own ideas and innovative solutions. Hence the development of an innovation-promoting corporate culture is decisive for attracting and keeping specialists.