Valspar Rolls Out First-Of-Its-Kind Regional Exterior Paint
MINNEAPOPLIS - To address the different types of climate conditions around the country, Valspar has developed three new formulations of Reserve regional exterior paints – Valspar® Reserve® Extreme Weather Paint + Primer with SunStopper™ Technology, Valspar Reserve Extreme Weather Paint + Primer with RainRelief™ Technology and Valspar Reserve Extreme Weather Paint + Primer with SeasonFlex™ Technology. The coatings include ingredients never before used in any other consumer paint while retaining the qualities for which Valspar Reserve is so valued – its One-Coat Protection, HydroChroma Technology and wide color offering, among them. With three region-specific options in the premium collection, each has been engineered to provide long-lasting exterior protection against the elements.
“This update to the Valspar Reserve line represents an unprecedented category innovation,” said Heidi Petz, Vice President of Marketing for Valspar. “We pursued its development after Consumer Insights found that homeowners were looking for a durable paint to address their area’s unique weather conditions, and further research helped us to define three distinct weather zones comprising the nation. We are proud to provide such a high degree of customized solutions and are continually investing in formulations that raise the bar and set new standards for helping consumers achieve the best possible results, every step of the way.”