The size of the particles and the way they are aggregated provide specific properties to the carbon black and define its use. For example, a large particle-sized, “soft” carbon black grade will contribute to the elasticity of the tire sidewalls, while a small particle-sized, “hard” carbon black grade will be essential to ensure the durability of the tire’s tread.

Whenever you use something that’s black, it probably contains carbon black. Every day, from cars to computers, plumbing to agriculture, and banknotes to shoes, carbon black is making lives better. It makes travel safer, communication possible and enables access to clean water for drinking and irrigation.

Birla Carbon leads the way in the industry in terms of pollution-control technology and aims to be as efficient as possible in the carbon mass balance efforts and sustainable practices, while providing a secure, consistent supply of the highest quality carbon black to customers across the globe. The campaign, Social Value of Carbon Black, is the beginning of an initiative started by Birla Carbon for the industry at large. The video created for this campaign states that carbon black makes lives better. It aids society to become more efficient in its use of resources, facilitating consumption and production.