LUDWIGSHAFEN, Germany - Novacolor is now offering new decorative effect paints under the Africa, Puro and Patina Minerale brand names. The textured plasters meet the challenge of combining design and sustainability. Puro is an opaque mineral water-based innovation based on potassium polysilicate, which is odorless and neither contains VOCs or formaldehyde. For indoor and outdoor glazing, Novacolor offers the new Patina Minerale product, a mineral color wash, based on silicates, that recalls the ancient patinas with its chromatic effect. Africa is a new finish for interior decoration that creates a changeable and pleasant play of light and reflected colors based on gentle metallic effects.

The new decorative paints are manufactured with BASF Acronal^® dispersions processed according to the biomass balance process. In this approach, the fossil resources are replaced by sustainable biomass already at the beginning of the production process. In a calculatory process certified by the German Technical Supervisory Association TÜV SÜD, the applied share of renewable resources is then virtually allocated to the new dispersion product line. According to this calculation, up to 100% of the fossil resources can be replaced by renewable raw materials.

Novacolor is committed to creating high-quality materials and more sustainable products. Thanks to the continuous work of its Research and Development department and constant dialogue with the professionals, the company has, in recent years, made an important and conscious effort to eliminate or drastically reduce the use of critical substances and solvents, starting from the study and design phase of new materials.

“Novacolor has chosen to always anticipate trends, continually researching new solutions with an extreme focus on ecology. Thanks to the strong partnership with BASF, we launch three products on the market, that meet the challenges of ecology and sustainability, redesigning the production chain,” said Roberta Vecci, Marketing Director, Novacolor Srl.

”Consumers increasingly require more sustainable architectural coatings, which at the same time do not compromise on quality. With the biomass balance process, we meet this demand and support paint manufacturers to fulfill the market needs along the value chain. We are happy, that more and more customers offer products with biomass balanced dispersions,” explained Robert Heger, Vice President, in charge of the dispersions business of BASF for Construction and Architectural Coatings in Europe.

For more information on the Novacolor product portfolio, visit http://www.novacolor.it/eng/.

Further information about the biomass balance approach can be found at www.basf.com/massbalance.