OAK CREEK, WI — AW-Lake Co., Oak Creek, Wisconsin, appointed Brian Hayes to the new role of TRICOR Sales Channel Manager. In this position, Hayes will focus on building and managing the North and South American sales channel, developing new international business opportunities, and satisfying customer requirements for TRICOR Coriolis Flow Meters.
With a background in instrumentation, process automation and industrial digitalization, Hayes possesses over 25 years of experience in national account and sales management positions working for companies such as Foxboro and the ABB Group. Notably, he spent time as Export Sales Manager in the UK for ABB, focused on business development in China, Europe and North America.
“The addition of Brian to our sales team is a strategic move to better support the expected growth of our TRICOR business in international markets,” said Mark Iverson, General Manager, AW-Lake Co. “With his international sales management and business development experience in diverse global markets, Brian is a unique find and valuable asset to AW-Lake.”
AW-Lake offers a variety of TRICOR Coriolis Flow Measurement equipment including specialty meters for low flows and high pressures in gas and liquid applications.