LUDWIGSHAFEN/BESIGHEIM, Germany — In response to demand for BASF’s effect pigments, which are manufactured and sold under the Colors & Effects^® brand, the company announced that by 2020 it will extend its production capacity for Paliocrom^® effect pigments by more than 30%. With this investment of about €15 million to the Ludwigshafen and Besigheim sites in Germany, the company underlines its position as one of the leading suppliers of aluminum-based effect pigments that allow customers to create new, trendy coatings with high-quality effects.

The latest addition to the Paliocrom family is the new grade Paliocrom Premium Gold EH 1 (future L 2158), which enriches the golden orange-to-red color range. This newly launched product is a highly saturated, mid-shade effect pigment that simultaneously delivers superior travel, gloss, and hiding power, supporting modern paint technologies.