NEW BERLIN, NY — Golden Paintworks®, a division of Golden Artist Colors Inc., has hired Jim Rogers as its new Director of Paintworks Branded Products. In this role, Rogers will lead the development, marketing and sales of the Paintworks branded products, currently including Lifestyle Finishes™, Pro Finishes and the new Theme Paint line.

Barbara Schindler, President at Golden Artist Colors, said, "The addition of Jim to our Paintworks team will help us grow and mature our Paintworks branded product lines faster and better than would have otherwise been possible. With his vast experience, knowledge and contacts, Jim is uniquely positioned to communicate the quality and performance of our products and share that message with both dealers and consumers."

Rogers is well known throughout the industry, having spent 40 years developing Modern Masters Inc., a leader in decorative coatings. As President at Modern Masters, Rogers was responsible for overall performance in all areas of the business, including planning, sales, marketing, production, research and development, finance, and human resources.