RICHFIELD, WI – Custom Equipment LLC welcomed industry veteran Terry Dolan as its President and CEO. Dolan brings nearly 30 years of experience in the rental, construction and equipment industries and will lead the overall direction and strategy of the organization.

“Terry’s background and industry expertise are the perfect fit for the company’s future,” said Steve Ellis, Custom Equipment Chairman of the Board. “He has a strong and proven background in construction equipment and channel development and has extensive knowledge of the rental industry both in North America and internationally.”

Dolan is known for building strong organizations with his customer-first approach, starting with the customer’s challenges, then developing products and services that enable them to be more productive, safe and profitable. He has more than 20 years of executive and general management experience in the industrial equipment and rental sector, including leading national sales, operations and marketing teams. His experience has provided him with a strong background in the construction, agriculture and mining sectors.

Dolan started his career in his home state of New Jersey, working for a large equipment dealer. From there, he spent 10 years in various marketing and distribution roles with Case, helping to transform the marketing initiatives of the company. He further developed his leadership skills while holding several positions at Ingersoll Rand, including Vice President of Sales and Marketing for all construction equipment businesses. This expanded his experience with used equipment manufacturing and company-owned dealers in the United States, Europe and Southeast Asia.

After holding an executive position in the mining industry, Dolan became the Executive Vice President of Commercial and Industrial Groups at Generac Power Systems (including their subsidiaries, Magnum, Towerlight and MAC Heaters). Dolan then became the President of Ritchie Bros. Auctioneers (U.S. and Latin American markets), the largest auction company worldwide. In this role, he oversaw 23 operations within the United States and Latin America.

“Custom Equipment has a strong reputation for developing and delivering a quality product,” Dolan said. “I’m looking forward to becoming an integral part of this team and executing a growth strategy to continue the company’s trajectory of success.”

Custom Equipment LLC, Richfield, Wisconsin, engineers and manufactures the all-purpose Hy-Brid Lifts brand of scissor lifts in electric self-propelled and push-around models.