WEST SENECA, NY – Kemper System America Inc. announced the promotion of Joseph Hoekzema and Brian McGuire to Directors of Sales with joint responsibility for the company’s liquid-applied roofing and waterproofing products for the building envelope.

Hoekzema, based at the company’s New York metro sales office in Hasbrouck Heights, New Jersey, oversees sales and distribution across Canada, New England, greater New York City, and several states including New Jersey, Pennsylvania, and Ohio. McGuire, based in Cary, North Carolina, leads sales and distribution across the remainder of the United States and Mexico. Both are members of the company’s executive team.

The directors set sales strategy with a focus on developing industry relationships, the company’s sales structure and improving customer service throughout the organization.

Hoekzema joined Kemper System in 2014 as New York Regional Sales Manager and brings more than 25 years of sales and management experience to his new post.

McGuire brings more than 25 years of experience in the construction industry to his role, serving most recently as Southeast Regional Manager. Since joining Kemper System in 2009, he has held successive positions in technical service and sales. Previously, he ran his own company for five years and spent five years as Director of Production and Project Manager for a regional construction company.

For over 60 years, Kemper System has been a global industry leader in cold liquid-applied, reinforced roofing and waterproofing, having invented the technology and holding the first patents. The company offers a full range of building envelope solutions to protect against weather, preserve the integrity of surfaces, and enhance the energy savings, comfort and value of buildings.