Oxiteno has introduced a low-foaming and APEO-free pigment wetting agent solution with low environmental impact and high performance. The solution serves a global trend in the coatings market: the growing demand for products that are safer for human health and the environment, with the reduced use of alkylphenol ethoxylate (APEO). The product is a high-performance additive used to formulate architectural paints, which produces little foam and has a low environmental impact.

The new solution from Oxiteno is part of the OXITIVE^® additives series, which combine APEO-free multifunctional surfactants that deliver high value in the application of waterborne architectural coatings and in the manufacturing of pigment concentrates. The launch of the OXITIVE series reflects the tendencies of the paint and coatings market to create friendlier formulations with low environmental and health impacts, according to GHS, low-VOC, and low-foam formation. The benefit for the formulator includes using a safer product with less anti-foaming agent, minimizing the likelihood of defects in the paint. In addition, it reduces the viscosity of the mill base, allowing formulations with high solid content, ensuring effective grinding even at low dosages.