Viewers can explore a historical journey of how and why color in cars has changed over more than a century, before traveling into the future to discover the influence of shifting mobility trends on color preferences for 2021-2023.

Challenging traditional formulation knowledge and taking advantage of synergies between new effect pigments and Clariant’s organic pigments, the trend shades for the coming years are not only colorful but tackle on-going obstacles in coatings formulation, too. Examples include how to make dark cars detectable by LIDAR technology, how to create a color travel effect that works on white, or how to simulate a fluorescence effect under a UV-absorbing clear coat.

As an added extra, 2021-2023 Automotive Styling Shades Trendbook recognizes the industry’s most widely used red pigment - Pigment Red 254 – and the return of red shades since the turn of the millennium. The in-depth feature coincides with Clariant’s launch of a more environmentally compatible version of the pigment based on the renewably sourced material bio-succinic acid.

To download a digital copy of the 2021-2023 Automotive Styling Shades Trendbook, visit www.clariant.com/automotivetrendbook.