MANCHESTER, UK — HMG Paints Ltd. has launched the company’s first-ever e-commerce store, as the company reveals steps to become a market-leading, omni-channel brand, enhancing consumer experience. Launching with HMG’s Decorative coatings collection, other product ranges will be added as part of future growth plans. Founded in 1930, the company believes that now is the time to take the leap in to online sales in what is a fast-growing digital economy.
Working in partnership with Manchester based e-commerce consultancy and marketplace specialists Digitl, HMG has created a fully responsive online store, for both customers and stockists of HMG’s Decorative coatings range. “We are delighted to announce the launch of our first ever e-commerce website, giving our customers access to everything they need in one place at their fingertips. The multi-device access gives our customers the freedom to make a purchase at any time of the day and from any device. Keep your eyes peeled for discounts, product launches and other exciting information on our social media channels,” said Gracienne Ikin, Communications Manager at HMG Paints Ltd.
Developed over the past six months after success with the decorative paints range in the professional painting and decorating market, the e-commerce store will offer HMG’s water-based decorative coatings, UPVC coatings and kitchen coatings, with additional options for color-matched products to consumer specification.
The new website allows users to post product reviews, book training sessions at HMG, sign up for HMG Trade Professional club, and browse inspiration content including the latest product launches.
“This is an exciting milestone for HMG, our Decorative collection is suited for an e-commerce strategy and jumped out as the place to start with our digital growth journey. We look forward to expanding the store and have plans to offer more of our vast portfolio of products in the coming months” said John Falder, Managing Director HMG Paints Ltd.