WACKER Markets Pyrogenic Silica on Online Marketplaces
MUNICH – Munich-based chemical company WACKER is taking a new approach to product marketing. The company now offers pyrogenic silica on CheMondis and PINPOOLS, two online marketplaces for selling chemical raw materials and specialty products. Through the use of Internet platforms like these, WACKER intends to gain experience with digital B2B trading venues and, over the long term, acquire new customers and open up additional marketing channels for its product portfolio.
The WACKER Group is one of the largest manufacturers of pyrogenic silica. Based on amorphous silicon dioxide, this powder has a wide variety of applications. It is used, for instance, as a filler for silicones, for thermal insulation, as an additive to control liquid flow characteristics, and as an anti-caking agent in cosmetics, pharmaceuticals and foods. Key customers for the product are in the sealants, adhesives, paints and coatings, food and animal-feed industries. WACKER markets the product throughout the world under the HDK® Pyrogenic Silica brand name.