AMSTERDAM — Professional painters can now be more confident about precisely matching their clients’ color choices in seconds, thanks to a new digital Color Sensor developed by AkzoNobel.
The small portable device can accurately scan color on any object. It then links to a Color Sensor app that provides the exact paint color match.
Currently being rolled out in more than 12 countries, helping more than 12,000 professional painters in their daily profession, the sensor is the latest example of how AkzoNobel is spreading its innovation and expertise across a broad canvas.
“We have a solid track record of providing leading tools and services for painters, and the Color Sensor is the latest proof of our commitment to developing solutions that meet the challenges and performance demands of our customers,” explained Nuno Pena, Global Marketing Director Professional and Pre-Decorative Paints. “We have a passion for paint and we want to make the job of professional painters run as smoothly as possible.”
Danny Lucas, Executive Director and owner of Lucas Group, added, “We have been using the Color Sensor tool across various flagship construction sites since the BETA rollout in June last year. The device has transformed the way in which colors are matched and there has been a great uptake. The system is used by all our painters and is also made available to architects for specification purposes and the end clients for an enhanced operations and maintenance solution.”
According to research, up to 55% of clients find that paint color differs from their expectations once it has been applied to a wall. By using the Color Sensor, professional painters can reassure their customers that an accurate color match will be delivered.
“We want to get the Color Sensor into the hands of as many painters as possible,” said Pena. “It’s easy to carry, requires no calibration and works seamlessly with the Color Sensor app. With an accuracy level of ≥ 90%, the tool will give clients more confidence in their painter’s professionalism and should be part of every painter’s toolkit.”
Marketed under AkzoNobel’s decorative paints brands – including Sikkens, Dulux Trade, Marshall, Coral and Alba – the Color Sensor is expected to be launched in more countries later this year.