ANDOVER, MA – Innovative Chemical Products (ICP Group) announced the acquisition of IdeaPaint, creator of high-performance dry erase paint.

“We are pleased to announce the acquisition of IdeaPaint by the ICP Group family of companies, as the business has a strong track record of success in the market and allows us to provide an even greater variety of trusted, proven products to our customers and distribution partners,” said Doug Mattscheck, CEO, ICP Group. “IdeaPaint created the high-performance dry erase paint category out of a need for new ways to collaborate, brainstorm and share ideas. They turned a simple concept into a globally recognized brand. That level of innovation and drive fits perfectly alongside ICP Building Solutions Group’s (BSG) growing family of specialty architectural coatings.”

Introduced in 2008, IdeaPaint is the world’s first performance dry erase coating. IdeaPaint rolls on as easily as a traditional interior paint but will transform virtually any smooth surface into an erasable canvas for dry erase markers. Since 2008, IdeaPaint has established partnerships with leading architecture and design firms around the world, expanded distribution to over 45 countries, completed over 200,000 installations, and is proud to call many of the world’s largest and most innovative companies their longstanding customers. The company also produces related products, such as wallcoverings, magnetic coatings, markers and cleaning supplies.

Now an internationally recognized brand, IdeaPaint is an important addition to ICP BSG’s portfolio of innovative products for the architecture and design community.

IdeaPaint will be positioned with ICP BSG’s diversified offering of high-performance specialty coatings, enabling ICP BSG to offer a more robust package of coating solutions to the architecture and design community. “IdeaPaint is well-aligned with our existing Specialty Coatings business unit and allows us to further grow our portfolio of innovative solutions,” Mattscheck added.