“We have such an extensive product portfolio that we wanted to re-configure our site to make it easier for customers to find products with the properties they are looking for,” said Jim Arduino, Director of New Product Marketing and Commercial Development. “Of course, we also work closely with our customers to refine these products to meet their specific needs but the new site will give them a jumping-off point to see how we can help them.”

The challenge was incorporating the broad portfolio of practical product solutions, as well as the many industries that Georgia-Pacific Chemicals serves, into the new site, according to Arduino. Georgia-Pacific Chemicals provides products for over 20 distinct industries in literally hundreds of applications from agriculture to wood adhesives to coatings. Site users can find the products they need quickly, searching by industry, product type, brand or keyword, with the ability to zero-in by specific application.

In addition to encouraging collaborative product development, the site contains information on Georgia-Pacific Chemicals' research and development capabilities, distribution services, global reach, news and upcoming events.