CHANHASSEN, MN – HANDy Paint Products, the innovative line of painting accessories developed by Minnesota-based Bercom International, has rebranded to Handy Products. In addition to the name change, the rebranding includes a new logo and website and reflects the company’s mission to create durable and functional products to make home projects easier. Every product is guaranteed for life, easy to clean, built to last, and simple to use.

Handy Products was founded in 2001 when Mark Bergman became frustrated with the clumsiness of a paint can during a DIY painting project. Using an old coffee can and some strategically placed duct tape, he created the very first prototype of the popular Handy Paint Pail. The original Handy Paint Pail was the first paint pail on the market with a built-in magnet and changed the face of home painting. Handy Products is now a global business, offering a diverse line of 15 different products including the Handy Paint Pail, Handy Paint Tray, the Handy Craft Series and more.

“Handy Products has evolved and grown so much in the nearly two decades since the Handy Paint Pail was born. It’s been an exciting journey to watch so many people discover and become fans of what we’ve created,” said Bergman. “Our customers are always telling us that they head straight for our iconic red and black products on the shelf. This rebranding not only gave us the opportunity to update our look and feel, but also to strengthen that connection that customers have.”

In addition to bringing a stronger focus to the company’s core values and iconic red and black colors, Handy Products’ new branding also strengthens the company’s goal to make an impact through its CSR efforts. Handy Products is committed to working every day to improve its sustainability and generosity model, bringing both to the forefront of everything it does. Specific highlights for the company include the following,

American-made products – Beginning with the first Handy Paint Pail, Handy Products made a commitment to build its products in the U.S.A., valuing sustainability, community and creating jobs in its own backyard.

Biodegradable additives – In an effort to reduce environmental impact, Handy Products has implemented the use of biodegradable additives to enable breakdown of discarded products and continues to work on sustainable solutions to further reduce environmental impact.

Recycled materials – All liners are built with 100% recycled materials to keep valuable materials in circulation and lessen environmental impact.

Guaranteed for life – All products are guaranteed for life. If a customer experiences a problem or defect, Handy Products will repair, replace or recycle it.

Focus on people and community – Handy Products believes in doing good, which translates into being generous with its time and resources. Handy Products proudly gives back to its community and other deserving organizations and is always looking for ways to back up its commitment to “Do Good.” Past initiatives include: the Handy Paint Products Film Festival & Fundraiser, which raised $50,000+ for local charities like the Leukemia & Lymphoma Society of Minnesota and the Parent Project Muscular Dystrophy; the annual Handy Paint Washer Tournament, which has raised more than $15,000 for local causes over the past three years; the Good Leadership Breakfast’s Bucket of Goodwill, which includes $150,000+ in matching donations from Handy Products; and supporting Habitat for Humanity MN and the Metro Paint-A-Thon through $20,000+ in financial and product donations.

For more information on Handy Products and to view the company’s entire product line, visit www.HandyProducts.co.