Axalta Introduces New Look at Daytona International Speedway
Axalta’s branded Center Injector at the Daytona International Speedway (DIS) had a fresh new look. The company's premium Imron industrial brand, a durable and high-gloss polyurethane, was used on the façade to give the Axalta Injector a dynamic, bright and colorful new look.
"We are thrilled to update the Center Injector with Axalta's Imron industrial coatings," said Dave Heflin, Vice President, Global Industrial Liquid Coatings. "Using our high performing and highly durable Imron industrial coatings in bright Axalta Red will ensure the entryway captures every car enthusiast's attention, getting them ready for fast action on the track for many years to come."
Axalta has had naming rights at the DIS since 2017. The partnership includes the Center Injector as well as specific areas of the "World Center of Racing" neighborhood, overlooking the famed start/finish line. The "World Center of Racing" celebrates the history and legacy of racing at DIS and features products that have been made better and look terrific in Axalta's bright and long-lasting coatings.
Imron industrial polyurethanes are available in solventborne and waterborne primer, topcoat, direct-to-metal (DTM), and clearcoat formulas, and are offered in multiple gloss levels, ranging from high-gloss to flat. The products are available in thousands of industrial solid colors and can be applied by brush, roller or a variety of spray application methods, providing maximum flexibility.
"We look forward to revealing the new Imron-painted Center Injector for DAYTONA Speedweeks," Daytona International Speedway President Chip Wile said. "Axalta has been an incredible partner to Daytona International Speedway and this is a wonderful way to enhance our ongoing partnership."
Learn more about Axalta's racing sponsorships at www.axaltaracing.com.