VANCOUVER, WA – Emerald Kalama has appointed Wendy Herbst as Vice President and General Manager leading the organization’s Consumer Specialties business. Herbst will be responsible for the strategic direction and all commercial and operational aspects of the business globally.

 “There have been major shifts in consumer markets in recent years; regulatory drivers and consumer preferences are changing the landscape for many manufacturers and ingredients. As a result, Consumer Specialties needs agile leadership that can guide the business with responsiveness and flexibility,” said Edward Gotch, CEO of Emerald Kalama Chemical.

Herbst joined Emerald in 2014 and most recently led Emerald’s Antioxidants and Accelerators (AOA) business as General Manager. She has nearly 20 years of experience in marketing and sales for specialty materials, including roles at Arizona Chemical, Eastman and the Sherwin-Williams Co.

With Herbst’s transition to her new role, Scott Neuheardt, Vice President and General Manager for Emerald’s Industrial Specialties business, will additionally assume leadership for AOA’s portfolio, while continuing to lead Industrial Specialties.