RICHFIELD, WI – Hy-Brid Lifts announced changes to the company’s sales team. Nik Fleischfresser, formerly the National Accounts Manager, was promoted to Director of Sales, covering western North America. Dave Wanta has been hired as Director of Sales, covering eastern North America.

Fleischfresser previously worked in engineering and sales roles for various global markets before joining Hy-Brid Lifts 13 months ago. In his new role as Director of Sales, he will cover the western regions of the United States and Canada.

“Over my time with Hy-Brid Lifts, our team has revamped our products and revolutionized this industry yet again,” Fleischfresser said. “I’m excited to take on this next challenge, to both provide our current customers with increased support and spearhead growth markets in western North America.”

Wanta brings more than 25 years of experience in the construction and agriculture industries to his role, most recently having worked for Skyjack. In his new role as Director of Sales, he will cover the eastern regions of the United States and Canada.

“I am thrilled that Hy-Brid Lifts are made in the U.S. and, as an added bonus, in my home state of Wisconsin,” Wanta said. “I’ve always been aware of the Hy-Brid Lifts brand but have been observing the progress that they have made over the past few years and am excited to help continue the momentum that they have generated.”

Fleischfresser and Wanta will provide service and support for Hy-Brid Lifts’ customers, salesmen and sales representative groups. Wanta is based out of Fort Mill, South Carolina, and Fleischfresser is based out of Oconomowoc, Wisconsin.