AMSTERDAM — AkzoNobel’s Interpon brand has launched new immersive 3D imaging technology that makes choosing the right powder coating even easier. The company’s new 3D color tool – available via the AkzoNobel Design app – is designed to help architects and specifiers find exactly the right product for their needs. Its development relied on extensive in-house digital color expertise, which made it possible to solve a series of technical challenges. 

The tool allows users to digitally rotate coatings samples, zoom in and out, and view them in the context of different environments – providing a truly realistic impression of what the actual powder coated finish would look like in real life.

“As the industry leader in powder coatings, we’re always looking to improve our products and digital tools to help customers arrive at the perfect solution,” explained Daniela Vlad, Business Unit Director for AkzoNobel Powder Coatings.

“Our unique 3D tool will further improve the confidence levels of architects and designers when using digital visualization for their color decisions. It’s as close to the real thing as it gets and is just the latest example of how we go beyond imagination and work tirelessly to develop new technologies that will benefit our customers.” 

Another major advantage of using the 3D color visualizations is that it’s also possible to show metallic and pearl sparkle effects, which can look almost as striking as the actual coatings products themselves. The new tool also offers an amazingly realistic sense of color, texture, smoothness and glossiness. 

Explore the new 3D features by downloading the AkzoNobel Design app here.