Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • PCI News Now
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Global Top 10/ PCI 25
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • COAT-IT! Podcast
    • Videos
    • PCI Store
    • eBooks
    • Sponsor Insights
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Editorial Advisory Board
    • CONTACT
    • Advertise
  • SIGN UP!
Industry News

Axalta Introduces Industrial Wood Coatings Color Palette

Axalta wood coatings
September 14, 2020

HIGH POINT, NC — Axalta recently launched Wood Vibes: Mood, the newest edition to its industrial wood coatings color trends campaign. Wood Vibes: Mood is an expansion of Axalta's wood color collection, focusing on home interior color trends and wood finishes using cutting-edge color formulations. The collection features a mix of bright colors, soft pastels and refined wood tones appropriately titled: Spirit, Lively, L'amour, Cozy, Effortless, Cheers and Namaste.

Wood Vibes: Mood leverages the psychology of color by utilizing distinctive color hues to evoke feelings of comfort and calmness. This latest collection injects emotion and accentuates the overall ambiance of a home.

"Leveraging Axalta's color expertise, in-depth market research and advanced technologies, we forecast contemporary wood trends, helping our customers to develop innovative, unique wood finishes," said Wade Arnold, Vice President of Industrial Wood Coatings at Axalta. "This collection demonstrates Axalta's leadership in color innovation in the wood coatings industry. We are excited to introduce this unique and modern collection of wood finishes to our customers."

The color palette includes Namaste, which uses blue to design a peaceful and elegant space; the Spirit collection, which incorporates various hues of green, stirring feelings of positivity, refreshment and harmony; the Lively palette, which uplifts the spirit and is composed of subtle and attractive hues creating a welcoming feeling; L'amour collection, a combination of pale pink and blue to create a fresh palette of calming colors; the Cozy collection, which balances brighter hues with grey tones, creating a simple yet versatile palette; the Effortless collection, which maximizes beige, cream and brown color trends; and the Cheers collection, which highlights red, creating a dramatic and passionate palette.

"The Wood Vibes: Mood collection is a versatile palette that enlivens the spirit of a home. From muted green to pale pink, this collection builds upon color trends to create the perfect ambiance in any room in your home," said Vanessa Navarro, Marketing Manager of Industrial Coatings at Axalta. "Leveraging our color expertise, we're excited to introduce this unique and contemporary collection of wood finishes to our customers."

Recognized as a global leader in color and design for wood products, Axalta offers customers unique access to highly qualified, experienced master stylists and artists. From the initial concept phase to market launch, Axalta closely collaborates with customers to develop unique colors and techniques that improve productivity and efficiency.

To learn more about Axalta Wood Coatings, visit www.axaltawoodcoatings.com. 

KEYWORDS: Color Trends wood coatings

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double exposure of creative chemistry concept on laptop background, research and development concept

    Inside the AI Shift in Coatings

    Industry leaders share real-world examples of how AI is...
    Paint and Coating Pigments
    By: PCI Editorial Staff
  • Global Top 10 and PCI Logo

    2026 Global Top 10: Top Paint and Coatings Companies

    See how the world’s largest paint and coatings companies...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • The 2026 PCI 25

    2026 PCI 25: Top Paint and Coatings Companies

    See how North America's largest paint and coatings...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Sherwin-Williams

Sherwin-Williams Opens Largest North American Plant

AkzoNobel, Nippon

AkzoNobel to Sell Southeast Asia Decorative Paints Business to Nippon Paint for $1.35 Billion

Breaking News

Evonik Rejected €10.3 Billion BASF Offer, Reuters Reports

Events

November 5, 2026

Advancing Polyester Powder Coatings: Breakthroughs in Flexibility and Low-Cure Performance

Join us to learn how to improve coating durability while keeping your manufacturing process efficient. Explore the latest advancements in polyester powder coating technology.

November 12, 2026

Premium Leveling, Broad Compatibility: A Cost-Effective Flow and Leveling Additive

This new workhorse additive is recommended in all types of coatings. This highly compatible, 100% active siloxane product prevents defects and maintains good defoamer synergy.

View All Submit An Event
PCI news now promo ad

Related Articles

  • WoodCoatings-123946969.jpg

    Axalta Introduces Next Edition of Industrial Wood Coatings Color Trend Campaign

    See More
  • CERAM-A-STAR 1050 Select

    Coil Coatings Color Palette from AkzoNobel

    See More
  • AkzoNobel Launches Digital Powder Coatings Color Palette

    See More
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing