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Industry News

Axalta Introduces Industrial Wood Coatings Color Palette

Axalta wood coatings
September 14, 2020

HIGH POINT, NC — Axalta recently launched Wood Vibes: Mood, the newest edition to its industrial wood coatings color trends campaign. Wood Vibes: Mood is an expansion of Axalta's wood color collection, focusing on home interior color trends and wood finishes using cutting-edge color formulations. The collection features a mix of bright colors, soft pastels and refined wood tones appropriately titled: Spirit, Lively, L'amour, Cozy, Effortless, Cheers and Namaste.

Wood Vibes: Mood leverages the psychology of color by utilizing distinctive color hues to evoke feelings of comfort and calmness. This latest collection injects emotion and accentuates the overall ambiance of a home.

"Leveraging Axalta's color expertise, in-depth market research and advanced technologies, we forecast contemporary wood trends, helping our customers to develop innovative, unique wood finishes," said Wade Arnold, Vice President of Industrial Wood Coatings at Axalta. "This collection demonstrates Axalta's leadership in color innovation in the wood coatings industry. We are excited to introduce this unique and modern collection of wood finishes to our customers."

The color palette includes Namaste, which uses blue to design a peaceful and elegant space; the Spirit collection, which incorporates various hues of green, stirring feelings of positivity, refreshment and harmony; the Lively palette, which uplifts the spirit and is composed of subtle and attractive hues creating a welcoming feeling; L'amour collection, a combination of pale pink and blue to create a fresh palette of calming colors; the Cozy collection, which balances brighter hues with grey tones, creating a simple yet versatile palette; the Effortless collection, which maximizes beige, cream and brown color trends; and the Cheers collection, which highlights red, creating a dramatic and passionate palette.

"The Wood Vibes: Mood collection is a versatile palette that enlivens the spirit of a home. From muted green to pale pink, this collection builds upon color trends to create the perfect ambiance in any room in your home," said Vanessa Navarro, Marketing Manager of Industrial Coatings at Axalta. "Leveraging our color expertise, we're excited to introduce this unique and contemporary collection of wood finishes to our customers."

Recognized as a global leader in color and design for wood products, Axalta offers customers unique access to highly qualified, experienced master stylists and artists. From the initial concept phase to market launch, Axalta closely collaborates with customers to develop unique colors and techniques that improve productivity and efficiency.

To learn more about Axalta Wood Coatings, visit www.axaltawoodcoatings.com. 

KEYWORDS: Color Trends wood coatings

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