AMSTERDAM — AkzoNobel announced its Color of the Year for 2021, Brave Ground™, a warm and grounding neutral shade.
As unprecedented events and experiences become commonplace, it’s no wonder that people are feeling more off-kilter with the modern world. According to AkzoNobel’s extensive global trend research, what people need most right now is to feel the ground beneath their feet. When we can take comfort in the stability of simple things, we’re emboldened to express ourselves, stand up for what we believe and make new connections from the past to the future.