MANCHESTER, UK — HMG Paints Ltd. recently announced a new distribution partnership with Breakwells Paints Ltd. Offering some of HMG's most popular products from industrial coatings to narrowboat and specialist UPVC coatings, Breakwells is moving on to its next phase of expansion by introducing HMG's low-VOC, child-friendly decorative paint in the first quarter of 2021.

Entering its 20th year, Breakwells Paints Ltd. is now under the ownership of General Manager Russell Eynon, an accountant who has been with the business for 18 months and has set challenging growth plans to re-establish the Breakwells Paints business. Already established in the narrowboat sector, Breakwells hit the ground running with HMG's specialist coatings complimented by an in-house tinting machine. The distributor, based in Walsall, UK, is setting up supply partnerships locally with a number of businesses with individual paint needs.

Launching in the first quarter of 2021, Breakwells has invested in a water-based tinting machine that works with HMG's MSH colorants. The MSH colorants are designed for the decorative and architectural markets HMG's MSH water-based colorants are VOC, NPE and APE free. This enables Breakwells to offer HMG's decorative paints and match any color on demand. With both the industrial and decorative tinting systems, Breakwells can offer a myriad of products to clients.

"It is great to welcome Breakwells Paints to the HMG family and we look forward to supporting their business growth, not only by offering quality products and colour matching services, but also technical support on product specification, application and trouble shooting. Russel and the team at Breakwells are very hands on, we have every confidence that their business is going to thrive," said Matt Parsons, Technical Representative at HMG Paints.

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