NEW DELHI — Sirca Paints India Limited is commemorating 15 years in the wood coatings industry. The company started with a simple business model of importing PU products from Italy and Korea, repacking them and then selling through its own dealer network. Today, Sirca India takes pride in being one of the leaders in northern India for premium wood coatings. The company has expanded its network to southern and western India as well.

"This is an incredible milestone for any company. Sirca India has achieved this success through the hard work, passion, and dedication of our team members. The development, adherence to faith, and continued support of our key stakeholders and partners have been our prime motivator. The attention to detail and our culture of customer service that exists throughout the entire organization is the secret to our growth. We have dedicated ourselves to 15 years of product innovation, business process improvements, and efficiencies to provide our customers with the highest quality solutions and services. Needless to say, we'll continue doing it in the times ahead. We stand up to the ideal of ‘High-Quality Coatings Driven By Nature’ and that is why Sirca rise as a leading market player in the field of Paints and Coatings while ushering itself to people's homes," said Apoorv Agarwal, Joint Managing Director, Sirca India.

Presently, Sirca India has ventured into setting up an in-house manufacturing unit for melamine, NC products, and economical PU, which adds to the current product offerings.