The coronavirus pandemic has altered all aspects of business and personal life. In late November 2020, when the Color Marketing Group® (CMG) released its Key Colors for various regions of the world, I was curious to learn how the color forecasting process was affected, both in choice of colors and in the research process. I reached out to Montaha Hidefi, Vice President Color Forecasting, Color Marketing Group, Color Landing Studio, in Ontario, Canada, to find answers to my questions.