HGTV Home® by Sherwin-Williams recently introduced its new interior paint and primer, Ovation Plus. This new offering brings consumers a blend of quality and reliability at a new introductory price point for the brand.

Ovation Plus provides coverage with a lasting finish, along with zero VOCs. The new paint and primer further combine the design expertise of HGTV with the quality finish of Sherwin-Williams and is offered exclusively at Lowe's® stores nationwide and online at

"We want to help people take charge of their spaces in 2021 by introducing a new product that allows them to experience one of our high-end brands at a new introductory price," said Krystal Mindeck, HGTV Home by Sherwin-Williams Senior Product Manager. "Ovation Plus Interior Paint and Primer joins other HGTV Home by Sherwin-Williams products Infinity and Showcase for a complete interior paint lineup."

HGTV Home by Sherwin-Williams Ovation Plus Interior Paint & Primer product characteristics include:

  • Beautiful Coverage — Goes on smooth for easy and consistent coverage while applying evenly for uniform application.
  • Lasting Finish — Confidently hides previously painted colors and includes excellent scrub and stain resistance to ensure new color won't fade under pressure.
  • Zero VOC — Zero VOCs mean consumers can be confident it's safe for the entire family.
  • Mold- and Mildew-Resistant Finish — Its antimicrobial coating provides a mold- and mildew-resistant finish that easily gives walls a lasting finish that's as durable as it is beautiful.
  • 100% Acrylic — The highest quality paint that better adheres to surfaces.
  • Affordable — Offers an entry point for those who may be new to home improvement projects or looking to make small changes without committing to a higher priced paint.

HGTV Home by Sherwin-Williams Ovation Plus Interior Paint and Primer is available in four sheens — flat, eggshell, satin and semi-gloss — at a price range of $29.98 to $35.98 per gallon and backed by a lifetime limited warranty.

For more information on HGTV Home by Sherwin-Williams, visit