Cabot Unveils New Labels for Premium Wood-Care Products
CLEVELAND — Consumers can now find Cabot® premium wood-care products with bold new labels that command attention and are easy to read on the store shelf. The Cabot brand’s label design changes will better serve do-it-yourselfers (DIYers) and service professionals when buying and identifying top-quality stains, protective finishes and surface preparation solutions for any wood project.
The new labels feature a wood swatch in the background that communicates color and opacity differences to the consumer while creating a strong connection to the Cabot brand. Product details and benefits are strategically placed for optimal readability, with the Cabot Lifetime Guarantee added to the middle of the label for certain products. All new labels also maintain Cabot brand’s signature yellow color banding.
“We‘ve created a dynamic new look that is both appealing and focuses on the important information to help the Cabot customer,” said Vageesh Bakhshi, Senior Product Marketing Manager, Cabot. “By understanding what our customers are looking for in a premium product, we’ve made it even more convenient to choose the best Cabot product for your needs.”
New Cabot premium wood care product labels will gradually replace traditional designs that have been used for over a decade to identify the company’s core stains. Label updates are also coming to the popular Cabot Australian Timber Oil® line and DeckCorrect® coatings as well as other exterior wood care products available in a variety of cans, aerosol sprays and buckets.
Learn more at www.cabotstain.com.
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