SAN JOSE, CA – Specialty chemicals provider Perstorp AB has signed a new, multi-year agreement to expand its storefront on Knowde, a leading marketplace for ingredients, polymers and chemistry.
“We’re extremely pleased with the results that our Knowde storefront and targeted marketing programs have delivered, which helped contribute to a successful year for us,” said Bo Haggman, Senior Director, Customer Excellence, Perstorp AB. “With Knowde, we were able to expand our online presence, engage new customers and generate leads that we could convert into sales.”
One of the first major chemical companies to join Knowde, Perstorp AB’s storefront initially included standalone products for targeted customers in Europe and North America. Knowde’s digital marketing team worked with Perstorp AB to develop monthly campaigns designed to drive traffic to the storefront. Within six months, storefront traffic grew at a double-digit rate and qualified sales leads, including requests for samples and quotes, were being generated.
Perstorp AB has since added more products, and is focusing on the industrial, automotive and transportation, paints and coatings, printing and packaging, home and personal care, healthcare and pharma, agriculture, building and construction, and food and nutrition markets.
“This is the value that Knowde offers to suppliers like Perstorp AB,” said Dan Haas, Knowde’s Chief Commercial Officer. “Knowde has all the technology required to move online quickly to meet the new needs of customers who want a better online buying experience. Knowde provides cutting-edge digital marketing capabilities to help suppliers extend their market reach, and rich analytics to guide data-driven decision making.”