Cloud-Based Digital Platform for Collision Repair from BASF’s Coatings Division
BASF’s Coatings division recently launched Refinity™, a new, cloud-based, digital platform for its body shop customers all over the world. Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of color, business, training and support solutions. The platform will also feature links to selected partners offerings to further connect customers to industry digital offerings that drive profitability and efficiency into the overall body shop process.
“At BASF, we are committed to working together with our customers. We passionately share one vision towards digitalization which will see more and more smart digital solutions that make our customers’ lives easier and more efficient. With Refinity, we will take a big step forward in the collision repair industry by creating a seamless digital experience that will help our customers grow in the long term and become that body shop of the future,” said Dirk Bremm, President of BASF’s Coatings division.