BASF Launches Cloud-Based Platform for Collision Repair Shops
SOUTHFIELD, MI – BASF’s Coatings division recently announced the launch of Refinity, a new cloud-based, digital platform for its body shop customers all over the world. BASF reports that Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of color, business, training and support solutions. The platform will also feature links to selected partner offerings to further connect customers to industry digital offerings that drive profitability and efficiency into the overall body shop process.
“Our top priority has always been the success of our customers, and one of the ways we accomplish that is through innovations and solutions like Refinity,” said Jane Niemi, North America Marketing Manager for BASF Refinish. “Refinity gives our customers the tools they need to streamline the repair process, adapt to the rapidly-shifting automotive industry and work more efficiently in a digital world.”