“From the packaging to the many ingredients, a typical consumer product in coatings, personal care, home care, industrial, and agricultural applications still uses petrochemicals and therefore fossil carbon,” said Christian Vang, Global Head of Business Unit Industrial & Consumer Specialties, Clariant. “Switching to bio-based carbon chemistry remains a big challenge for manufacturers and by launching the Vita surfactant and PEG range we are offering them an important new solution to achieve this.”

Designed for natural formulations targeting a high RCI, the new Vita products support manufacturers in maximizing the bio-based carbon content of consumer goods, including paint.

Clariant uses 100% bio-ethanol derived from sugar cane or corn to create the ethylene oxide for its innovative new surfactants and PEGs. The bio-based material is fully segregated along the value chain from the field to the final consumer product.

Because only bio-based feedstocks are used, the ingredients have significantly lower carbon footprints than their fossil-based counterparts. The Vita surfactants are CO₂ emissions savers: they can help save up to 85% of CO₂ emissions compared to their fossil analogues.

In addition to setting the standard in a greener production, these new solutions are chemically equivalent to Clariant’s fossil versions, offering the same performance and efficiency to formulators and brand owners. Customers can currently benefit from more than 70 bio-based products, and the company reports that the range will continue to be expanded to meet evolving market needs. In the first quarter of 2022, double-digit kilotons of the bio-based surfactants and PEGs will be available for the worldwide business segments from Clariant IGL Specialty Chemicals (CISC), a Clariant joint venture.

Learn more about Clariant at www.clariant.com.