SANTA ANA, CA — Behr Paint Co. is launching BEHR® COPPER FORCE™ Interior Paint, which transforms and expands the role of paint by affording homeowners, residents and building occupants an extra layer of protection against bacteria and viruses, including SARS-CoV-2. This new product, powered by Corning® Guardiant® antimicrobial technology, kills 99.9% of viruses (SARS-CoV-2 and Feline calicivirus — EPA proxy for human noroviruses) and bacteria (Staphylococcus aureus and Pseudomonas aeruginosa) within two hours of exposure on the painted surface for a period of six years*, all while beautifying walls and other interior surfaces and providing the paint performance expected from Behr.
BEHR COPPER FORCE Interior Paint is the culmination of two years of intense research and development. During that time, Behr has collaborated with Corning Incorporated to develop a virucidal and antibacterial coating. BEHR COPPER FORCE Interior Paint uses Corning Guardiant, a breakthrough technology that harnesses the intrinsic benefits of copper to kill viruses and bacteria without its traditional look, feel and cost.
"The impact of this innovation cannot be understated," said John Gilbert, Behr Chief R&D Officer. "We have developed a technology that elevates traditional hygiene efforts for interior spaces by providing an extra layer of protection against harmful bacteria and viruses on the painted surface, combined with the trusted performance of BEHR Paint."
BEHR COPPER FORCE Interior Paint is available in 2,000+ colors, exclusively at The Home Depot in 200 stores in select markets in May 2022. Initially, it will be available in stores in Illinois, Michigan, New York and New Jersey, and ship-to-home available in 44 states. For more information, visit Behr.com/consumer/copper-force.
*Effective for up to six years based on EPA test protocol as long as the integrity of the painted surface is maintained and is part of a comprehensive infection control and hygiene program