SANTA ANA, CA — Behr Paint Co. is launching BEHR® COPPER FORCE™ Interior Paint, which transforms and expands the role of paint by affording homeowners, residents and building occupants an extra layer of protection against bacteria and viruses, including SARS-CoV-2. This new product, powered by Corning® Guardiant® antimicrobial technology, kills 99.9% of viruses (SARS-CoV-2 and Feline calicivirus — EPA proxy for human noroviruses) and bacteria (Staphylococcus aureus and Pseudomonas aeruginosa) within two hours of exposure on the painted surface for a period of six years*, all while beautifying walls and other interior surfaces and providing the paint performance expected from Behr.
BEHR COPPER FORCE Interior Paint is the culmination of two years of intense research and development. During that time, Behr has collaborated with Corning Incorporated to develop a virucidal and antibacterial coating. BEHR COPPER FORCE Interior Paint uses Corning Guardiant, a breakthrough technology that harnesses the intrinsic benefits of copper to kill viruses and bacteria without its traditional look, feel and cost.