Bermocoll® FLOW cellulose ether is a sustainable product that combines the flow and leveling properties of an associative synthetic thickener with the stability of a cellulose thickener. It is soluble in water and delivers an optimal balance of sag resistance and leveling along with improved spatter resistance and hiding compared to paint systems made with standard thickeners. Bermocoll FLOW is suitable for low-VOC paint formulations and airless spray applications, providing a sustainable alternative for both interior and exterior decorative paints.