AkzoNobel Powder Coatings Unveils 3D Color Visualization Tool
AMSTERDAM — AkzoNobel Powder Coatings has introduced a new web application 3D color visualization tool within its Interpon webshop to help customers better understand how a powder coating’s color, texture and finish that looks good in theory, will actually appear in reality. The tool gives customers instant access to thousands of colors in the Interpon range. Through the clever use of a 360-degree dynamic camera and simulated lighting, the customer is given a true-to-life image of how the color performs to a degree of accuracy and realism reportedly not possible before in a virtual environment.
Rather than the image being “flat,” the customer can orientate the “virtual” panel to see how the light reflects and the color looks from different angles. It gives a true impression of how surfaces coated in special finishes and metal effects will appear in a way that it unprecedently realistic. Users can also see multiple colors, multiple gloss levels and various surface finishes before deciding upon which is best. Customers can experience color as if they looked at panels in their hands without having to order a sample and waiting for it to arrive.