As Director of Color Marketing for Valspar, my main responsibility is to create a strategic vision for color: providing inspirational content and color solutions for our consumers, making the color selection process easier for all their DIY needs. At Valspar, we are known for our breadth of color offering, and being a leader in color expertise and trend forecasting.
For over a decade, we have forecasted our annual trend color forecast with 12 trend-worthy, forward-thinking Colors of the Year. We understand that color is an individualistic experience, and everyone has different styles and aesthetic preferences. Providing 12 Colors of the Year gives our consumers a range of options to select and pull inspiration from to ensure the color is right for their homes.
Our Color Marketing team is passionate about color trend forecasting; continuously researching consumer lifestyle trends throughout the year. These trends set the landscape on how home design is shifting and evolving, which affects how we incorporate color into our personal spaces. Always thinking ahead, we provide color insights to our teams 2-5 years in advance. The ability to navigate and anticipate changes has helped to position our brand as one of the leaders in color insights and inspiration. Our process for researching color trends is not a linear path but is quite fluid and ever-evolving. Attending home décor and furniture tradeshows, observing product and home appliance launches and color shifts, and even keeping up to date on the latest fashion and pop culture news gives us a holistic look at the evolution of color. This allows us to connect the dots and align the color similarities to provide a forward-thinking, on-trend color forecast that our consumers will fall in love with.