Clariant, a global provider of additives for paints and coatings, has launched its new digital platform ClariCoat, a results-focused web application for additives. ClariCoat’s offering is unique in the paints and coatings industry. It allows customized property selection covering a wide range of performance criteria from liquid paint stability and workability to sustainability. Once the criteria selection is complete, the product recommendation engine proposes the most suitable additives covering the needs of the paint formulator.

With increasing consumer preferences for sustainable formulations, and ever more stringent government regulations for products that, for example, eliminate or reduce volatile organic compounds (VOCs), this new tool addresses a growing need in the industry. For quick fixes, ClariCoat has captured the most frequent paint formulator issues, such as phase separation or compatibility, providing a list of additives that solve these issues in just one click.