Benjamin Moore has reintroduced its ben^® Interior paint with an enhanced formula. The new ben Interior enables maximum ease of application and is easy to touch up and maintain. The low-odor, zero-VOC formula provides improved scuff resistance in every sheen, and hides existing paint color in fewer coats.

“The enhancements to ben Interior were developed with paint professionals and homeowners that aspire to a higher level of quality in premium paint in mind, “ said Alyssa Scagnelli, senior product marketing manager for Benjamin Moore. “The proprietary technologies in the new formula ensure superior coverage with lasting results, encouraging both confidence and efficiency for painters at any skill-level.”

Now available in matte and satin/pearl, in addition to eggshell and semi-gloss finishes, ben Interior can be tinted in 3,500+ Benjamin Moore colors and is available exclusively at Benjamin Moore retailers throughout the United States, Canada, and international distributors.

For more information, visit: www.benjaminmoore.com.