PPG Extends Partnership with the National Hockey League
Courtesy of PPG.
PPG announced a three-year extension of its North American partnership with the National Hockey League (NHL®). PPG will continue to be the official paint of the NHL in the United States and Canada. PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic® featuring the Pittsburgh Penguins versus the Boston Bruins on January 2, 2023. The PPG partnership will be visible in various ways, such as on-site activation, branded dasher boards, and in-stadium signage.
“We’re proud to combine the power of the NHL with PPG and its well-known consumer paint brands, including PPG PAINTS™, DULUX® paint, SICO® paint, GLIDDEN® paint, and OLYMPIC® stains,” said Bryan Iams, PPG chief communications and government affairs officer. “Through the partnership extension, PPG will continue to identify new ways to integrate its paints, coatings, and specialty materials into the game of hockey, including at premier events – such as the 2023 Discover NHL Winter Classic.”
“We are delighted to extend our partnership with PPG, a deeply committed NHL partner that engages our fans across numerous levels of our great game, including at the upcoming Discover NHL Winter Classic,” said Kyle McMann, NHL senior vice president, North American Business Development. “It is exciting to see that PPG will utilize DED, an innovative approach to dynamic dasher board advertising to promote their products, and reach new consumers and NHL fans.”
At the beginning of the last partnership extension in 2019, the two parties announced that a color-changing thermochromic coating would be added to all official game pucks. Developed with PPG’s suppliers LCR Hallcrest and QCR Solutions Corporation, the advanced coatings change from purple to clear when a puck’s temperature is above freezing. This provides a visual indication to officials that the puck should be replaced.
The 2022-23 NHL season marks the fourth of the coating’s use The NHL utilizes over 60,000 coated game pucks every season. In addition to the thermochromic coating, PPG’s ENVIROCRON® Extreme Protection coating has been used on NHL goal posts since 2017.
For more information, visit: http://corporate.ppg.com/.
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