Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Industrial CoatingsSpecial Purpose CoatingsFinishing Articles

Best in Class Means Best in Safety

Ceramic Elastomeric Coating Offers Class A Fire Rating

By AmCoat Industrial
AmCoat Lead Image.jpg

Image courtesy of AmCoat. 

July 8, 2023

With an increase in the number of wildfires since the late 1990s, it’s more important than ever to make sure you’re using fire-rated materials when building or renovating a home. Rhino Shield recognized the issue early on and has taken steps over the last 25 years to ensure its high-performance products are as safe as they possibly can be.

AmCoat’s Mike Moore, Director of Products and Applications, said they continually improve their product and that as recently as last year, Rhino Shield has been working to update its formula to make its fire resilience better than ever.

“Because we paint a lot of residences with wood siding, safety is paramount,” said Moore. “And has become more important in the last 30 years with the uptick of wildfires. Throughout its history, Rhino Shield has always had a focus on having the best fire-rated architectural coating possible. And last year we upgraded the fire rating performance and Rhino Shield tested at a 5 – in the highest Class A performers.”

To break that down, ASTM-E84 is the standard test for the surface burning characteristics of building products. It measures the flame spread index. In the burn chamber the flame spread must be less than 25 with a range of 1 to 200. To be Class A, the material tested must score between 0 and 25. Rhino Shield scored a 5, in the top quintile.

“When we tested the recently upgraded coating, we were able to delay ignition significantly,” said Moore. “In fact, it took 70% longer for ignition to happen then before the upgrade.”

But what about smoke? That’s what causes the majority of injuries and fatalities in house fires. ASTM-E84 also measures smoke using a Smoke Developed Index with a range of 0 to 45.  The Rhino Shield coating scored a 0 – no smoke was developed. 

But real-world fires are what test materials, and in 2022 a home in North Carolina caught fire, which became fully involved. The home next to that home had been coated with Rhino Shield. When the local fire department examined the area, they were astonished the fire did not spread to the adjacent home. When they learned that the home was protected with Rhino Shield, they told the homeowner they were certain that’s what saved their home.

“The Spruce Pine Fire Department told us that considering the heat of the fire, they were impressed the adjacent building did not ignite,” said Moore. “When they found out the home was coated in Rhino Shield and looked into its ceramic and heat rejecting properties, they were convinced Rhino Shield helped save that home.”

AmCoat Image 2.jpg

Veteran-owned and made in the United States, Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint with a long-term product warranty. 

AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond, and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805. 

*Images courtesy of AmCoat. 

KEYWORDS: Elastomers fire protection fire retardants fire-protection coatings fire-resistant coatings Roof Coatings

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • GreenTechnologies-100560492.jpg

    Clariant Ranks Best in Class on Sustainability Index

    See More
  • building construction

    Building Construction, Furniture and Fittings - Today's Best Practice in Achieving Functional and Decorative Coatings

    See More
  • IM Group Wins Best “Industrial Tinting System” 10 Years in a Row .jpg

    IM Group Wins Best “Industrial Tinting System” 10 Years in a Row

    See More

Related Products

See More Products
  • Rheological Additives in Latex Paint Formulations (Zoom course - 2/26/26)

  • laser tech.jpg

    Laser Technology: Applications in Adhesion and Related Areas

  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing