BASF Releases 2023-2024 Automotive Color Trends Collection
BASF has released its 2023-2024 automotive color trends collection, ON VOLUDE. Each year, designers for BASF’s coatings division create a new collection of colors to inspire automotive designers around the globe. This year, BASF said non-human intelligence was a strong driver for the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.
When BASF’s designers looked at what their trend signals were telling them, they realized it’s time for a color update, as the classic automobile color wheel has had its day. Non-classic automotive hues emerged, propelling colors through a series of shifts reflecting a positive mood, with a focus on lighter shades and the exploration of new, expressive color spaces.