Lisa Hudson's career trajectory includes a 26-year tenure with Macy's, where she led stores from $10M to $72M, spearheaded national and regional leadership initiatives and honed her skills in team coaching and executive leadership as the Vice President Store Manager. This experience proved invaluable when she embraced a new chapter with The Growth Coach in 2015. Starting as a franchise owner, Hudson eventually became the President of Franchise Development, where she led franchisees through the tumultuous times of COVID-19. In 2021, Hudson further diversified her expertise with a role at Lysse New York, a women's fashion brand.

Now, Hudson’s journey has come full circle as she returns to Strategic Franchising System, this time as the Executive Vice President of Fresh Coat Painters. As the Executive Vice President, Hudson will lead a 27-person team, focusing on vision, processes and accountability. As someone who has been a franchisee herself, she understands the nuances of this role and is dedicated to guiding her team with empathy and strategic insight. Her expertise as a franchisee will be instrumental in developing strategies that resonate with franchise owners, ensuring the brand's continued growth and success.