Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Architectural CoatingsIndustrial Coatings

The Chemistry and Benefits of Metallic Coatings

By Timothy Gotsick PhD, Vice President of Technology, MacDermid Enthone Industrial Solutions
GettyImages-1445401080-1170.jpg
Getty Images/iStockphoto

Image ccredit: Zephyr18, iStock, via Getty Images. 

August 5, 2024

It is hard to define, but there is something compelling about metal. The fact that there are three formative stages of human history (the Copper, Bronze, and Iron Ages1) named after metals is evidence of how intertwined we are with this class of materials. Whether this is inherent in our neurochemical makeup, or the by-product of our quest for it over millennia, is uncertain, but it would be hard to deny that the haptics, heft, and engineered shapes that use it evoke very primal reactions.

Metallic coatings achieve two effects that pander to this metalophilic2 tendency—they give non-metal objects many of the aesthetic qualities of metals, and they make metal objects last longer, with an extraordinary range of properties, at modest cost. And metal coatings also offer one ‘superpower’ that is unique.

Bringing Metal to Light

Plating-on-plastic (PoP) makes it possible to deposit a wide array of metals on many plastics. Two common applications of this are automotive chrome trim and bathroom fixtures, often mistaken for metallic components by consumers. The chemistry behind PoP is quite sophisticated, involving etching of the plastic, application of a catalyst, and the addition of multiple layers to create the desired appearance and function. The range of textures and colors available is quite wide, and the ‘cool touch’ of metal is real—the surface you interact with is actually metal. At the same time, the overall weight of the product is substantially less than an equivalent metal part, and the plastic substrate itself is virtually impervious to corrosion. The result is a component that combines the best of both materials. As a bonus, the parts are easy to recycle, as the plastic and metal can be separated after the part is destroyed mechanically.

Making Metal Last Longer

We are technically still in the Iron Age, although iron’s alloy with carbon steel is now the more common form. The strength, relatively low cost, widespread availability, and versatility of steel have made it almost ubiquitous in modern society. But there are some things that steel, in non-stainless form, does not do well, primarily resisting rust. This is where metal coatings come in, allowing the strength and manufacturability of steel to shine, metaphorically speaking, while a thin metal layer saves it from the ravages of environmental exposure. 

A splendid example of this can be found in fasteners, especially the simple nuts and bolts that hold nearly everything together. Whether they are securing a circuit board in a laptop or connecting spans of a suspension bridge, threaded fasteners are most often formed from steel and then electroplated with zinc or a zinc-nickel alloy, which gives them tremendous strength and versatility. A 10-to-20-micron layer of zinc nickel multiplies the effective lifespan of the fastener by an order of magnitude. Additionally, this layer is often further enhanced by a passivation layer and a topcoat to add protection, distinctive colors, and friction adjustment. The plated layer is a tiny fraction of a fastener by mass, but that tiny fraction radically enhances the value of the fastener.

Another interesting example is a gravure cylinder used for high-quality printing. The cylinder itself usually uses steel as a base metal, followed by a relatively thick copper layer, and finally, a thin top layer of hard chrome plating. The steel provides structural strength, along with the conductivity that enables the easy plating of the copper. The copper layer is engraved with a reverse image that becomes the image carrier for high-speed transfer of ink onto a variety of substrates. The final hard chrome layer is extremely durable to allow for extended service life, even on relatively abrasive substrates. Again, steel plated with layers of other metals creates a combination of performance and value that is unobtainable by any other method.

The Superpower of Metal Plating: Leveling

If making plastic feel like metal and making steel into the most ubiquitous engineering material on earth were not enough, there is a more subtle aspect of plated metal coatings that is perhaps its most remarkable one—leveling. Plating not only adds new properties in very thin layers, but also transforms the physical nature of the surface on an atomic scale. This is worth a little explanation and respect.

Bonding a thin layer of metal to another material by galvanic means is simple chemistry, but most industrial plating processes are considerably more sophisticated. They take advantage of chemical additives that further enhance their capabilities. One of the more remarkable enhancements is the ability for the plated layer to be smoother than the substrate on which it is attached. In theory, the plated layer should be an exact replica of the underlying surface, because that uneven surface supplies the electrons needed to convert a metal ion from solution into a solid metal on the surface. With the proper additives, however, the metal can be ‘directed’ to plate faster on lower sections of the surface, filling in the low areas and making the plated surface smooth. Since plating is an atom-by-atom process, it can create exquisitely smooth surfaces, leading to a deep mirror-fine finish even on complex shapes.

The Pandemic and PoP     

The pandemic reminded us of another attractive feature of most standard chrome finishes—bacteria find them remarkably inhospitable and perish quickly on them. So those shiny finishes not only look clean, but they also stay clean. And this is an inherent property, not something that requires additives or modifications.

Conclusion      

I invite you to join me in singing the praises of metallic coatings. They protect and enhance a wide range of materials, even though they are a tiny proportion of the weight of the parts. They can be applied on complex shapes and in high volumes at very reasonable costs, and can be produced with a surprisingly wide variety of textures and colors. They protect parts from corrosion, while protecting you from bacteria. Metallic coatings may be thin, but they are truly mighty.

1The Copper Age ran began around 5,000 BC, followed by the Bronze Age around 2,000 BC, and the Iron Age began around 1,000 BC, although the dates vary by geography.

2No, I did not make this word up, although it is admittedly pretty far out on the long tail of words used in English.

 

KEYWORDS: Metal Coatings

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Timothy Gotsick, Ph.D., Vice President of Technology, MacDermid Enthone Industrial Solutions

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • IndustryInsights-Scorpion.jpg

    The Benefits of Ceramic Coatings

    See More
  • Taminco feature

    The Benefits of Alkanolamines Over Caustic

    See More
  • The Chemistry and Physics of Special-Effect Pigments and Colorants for Inks and Coatings

    See More

Related Products

See More Products
  • marketsandmarketslogo.jpg

    Metallic Powder Coatings Market by Process Type (Bonding, Blending, Extrusion)...

  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing