Behr Paint Company announced its highly anticipated 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact, about 75% of Americans say they would consider painting a room or wall a shade of red, and Rumors is the perfect choice with its unique balance of warmth and vitality.

"We're seeing people embrace color like never before," said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way."

New research^* conducted by Behr Paint reveals:

• Three quarters (76%) of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms, and front doors at the top of their wish lists.
• Americans recognize the positive impact red can have on their home and agree it creates a bold yet cohesive style: 
  • Homes with red front doors stand out from others (86%)
  • A small pop of red in a room catches their attention (84%)
  • A pop of red can make a space feel more elegant and cohesive (70%)
• A majority of Americans feel energized by the use of the color red in home design (60%)
• More than half of Americans agree that Rumors in the home gives them the vibe of a high-end hotel (54%) and reminds them of a luxurious hospitality space (54%)

"Our Color of the Year empowers consumers to use color with confidence," said Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. "Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects."

From eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom, Rumors is a universal color that transcends design styles and embraces self-expression.

The rich allure of Rumors is part of the BEHR 2025 Color Trends Palette, an annual selection of forward-looking colors, ranging from tantalizing warm tones to cooler stunning shades to simplify the color selection process for DIYers, designers and paint professionals. Through comprehensive research and trend analysis across the globe within a variety of lifestyle influences, these hues create a connected color story.

To celebrate the 2025 Color of the Year, Behr Paint is hosting a sweepstakes on Instagram and TikTok starting August 21st. One winner will receive $10,000 to help them make a statement in their home using Rumors. Follow @behrpaint on Instagram and @behr on TikTok to learn more about how to enter. Terms and conditions apply. For official rules, visit: behr.com/2025cotysweepstakes.

Rumors is available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, exclusively at The Home Depot stores nationwide and online. To learn more about Rumors and explore the 2025 Color Trends Palette, visit behr.com/2025coty. 

*Valid only when tinted to colors from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Color Collection.