Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Architectural CoatingsIndustrial CoatingsSpecial Purpose CoatingsSustainableInnovation Insights

Electric Avenue: The Changing Landscape of Mobility

By Victoria Scarborough Ph.D., Vice President for Collaborative Innovation, The ChemQuest Group
1-InnovationInsights.png
Background image credit: DrAfter123, DigitalVision Vectors / Getty Images
December 10, 2024

This quarterly column, written by Victoria Scarborough, Ph.D., Vice President Collaborative Innovation of The ChemQuest Group, Inc., provides a look into the latest trends and technologies within the coatings and adjacent industries that impact the value chain.  

The transportation industry is undergoing a significant transformation driven by technological advancements, shifting consumer demands, environmental concerns and regulatory pressures. At the forefront of this change is the rapid rise of electric vehicles (EVs), autonomous driving technologies and shared mobility solutions. Traditional modes of transportation, such as internal combustion engine (ICE) vehicles and private car ownership, are increasingly being challenged by these emerging trends.

Electric vehicles are becoming more mainstream as governments push for decarbonization and automakers invest heavily in EV development. Countries around the world are setting ambitious targets to phase out fossil-fuel-powered vehicles, incentivizing consumers with subsidies and building charging infrastructure to support this transition. Alongside EVs, innovations in battery technology promise longer ranges, faster charging times and reduced risk of overheating.

In the not-too-distant future, autonomous driving technology has the potential to reduce accidents, alleviate traffic congestion and create new business models for transportation, including autonomous ride-hailing and delivery services. The concept of shared mobility — encompassing ridesharing, car-sharing and micro-mobility options like electric scooters and bikes — is gaining popularity as urbanization and concerns about sustainability grow. Many urban residents now opt for more flexible, on-demand transportation solutions rather than owning personal vehicles. This shift is transforming city planning and infrastructure development, emphasizing reduced traffic congestion and pollution. The rise of e-commerce has intensified the demand for efficient last-mile delivery solutions, encouraging companies to adopt drones, electric vans and even autonomous robots for parcel delivery.

food delivery - taken by Victoria Scarborough.jpg
Food delivery drone in Los Angeles, California. Image courtesy of Victoria Scarborough. 


The transportation industry’s landscape is also being shaped by environmental regulations aimed at reducing emissions and tackling climate change. Governments and international organizations are introducing stricter standards for vehicle emissions and promoting cleaner fuel alternatives. This regulatory pressure encourages the industry to innovate in ways that align with sustainability goals.

The coatings industry has served the transportation industry since the introduction of the Ford Model-T. Many traditional coatings used today can be applied to electric vehicles, but EVs represent a major engineering pivot from mechanically driven to chemically driven vehicles.

As climate change drives further regulatory changes to reduce fossil fuels, EVs will continue to gain market share. This requires the coatings industry to respond with new products and innovations that address the needs of EVs and their vastly different architecture. New opportunities exist not only in providing color and aesthetics but also in protecting EV components, improving energy efficiency and ensuring longevity.

Driving Change: The Regulatory Environment & Funding

As part of the 2021 Bipartisan Infrastructure Law, $500 million in grants was provided for demonstration projects focused on advanced smart community technologies and systems that improve transportation, efficiency and safety. As a result, the U.S. Department of Transportation (DOT) developed a grant program called Strengthening Mobility and Revolutionizing Transportation (SMART). The funding opportunity is open to the public for transportation projects in the following areas:

  • Coordinated automation
  • Connected vehicles
  • Sensors
  • Systems integration
  • Delivery and logistics
  • Innovation aviation
  • Smart grid
  • Traffic signals

In addition, the DOT has authorized $50 million per year in funding to establish research initiatives that accelerate the development of disruptive technologies with high-impact potential. This funding will drive new technologies and likely require the coatings industry to respond with its own products and innovations.

Protection and Durability

While the net number of cars sold may remain constant, the coating types per vehicle will increase due to the additional EV components that require coatings. For example, there are at least 100 more electronic control units per EV than in ICE cars. Each model may look different, but the overall design of an EV has three basic areas where coatings are useful:

  • Battery packs
  • Power conversion components
  • Electric drive systems

Paints and coatings are critical for ensuring EVs are resilient under various environmental conditions. This is especially important because EV components — particularly batteries and electric powertrains — are sensitive to temperature, humidity and corrosion. Corrosion-resistant coatings are essential for protecting metal components, particularly the underbody, where moisture, salt and road debris can cause significant damage. While traditional cars benefit from these coatings, EVs require additional protection for key components like the battery pack housing, which is often exposed to harsh conditions. Epoxy primers and ceramic-based coatings are commonly used for corrosion protection, ensuring long-term durability and safety.

For EV battery enclosures, thermal management coatings play a crucial role. Since EV batteries can overheat under high-stress conditions, coatings that manage heat dissipation and prevent overheating are vital. These coatings help maintain battery efficiency and reduce the risk of thermal runaway — a critical safety concern.

Safety and Environmental Sustainability

In addition to their protective roles, coatings in the EV market contribute to safety and sustainability. Intumescent coatings may protect from fire damage if batteries fail, overload and start a fire. These coatings create an additional safety layer by slowing the spread of fire and reducing the risk of catastrophic damage. This is such a frequent problem that many insurance companies will not issue homeowners insurance if EVs are parked in the garage.

Lowering the overall carbon footprint is a key consideration of the EV industry during vehicle production. Traditional paints and coatings have contributed to volatile organic compound (VOC) emissions during the application process, which are responsible for about 90% of the air pollution in a paint factory, increasing the health risks for workers. However, with the rise of EVs, manufacturers are increasingly adopting ecofriendly coatings with low-VOC content. Water-based paints and powder coatings are becoming popular alternatives to reduce environmental harm while providing high-quality finishes.

Many EV manufacturers are also turning to sustainable coating processes that minimize energy consumption and waste. For instance, the use of UV-cured coatings is gaining traction because they cure quickly under ultraviolet light, reducing the need for energy-intensive baking processes.

One significant innovation that has gained prominence in recent years is the development of performance paint films (PPFs). These films, applied over a vehicle’s exterior, serve as protective layers designed to preserve the car’s finish, enhance durability and offer a range of benefits that go beyond aesthetics.

As the auto industry seeks sustainable solutions and efficient ways to extend vehicle lifespans, PPFs have emerged as a valuable tool in achieving these goals. Performance paint films extend the life of a vehicle’s paintwork, reducing the need for repainting and, consequently, the environmental impact associated with it. Fewer trips to the body shop, less repainting and lower demand for paint-related chemicals mean fewer VOCs are released into the atmosphere. Additionally, by protecting the vehicle’s surface, the need for intensive cleaning involving chemical detergents is reduced, contributing to a lower overall ecological footprint.

EV Battery Coatings

The global market for EV battery coatings is projected to be $1 billion by 2028, growing at a CAGR of 15%. This growth is driven by government incentives to purchase EVs. Each manufacturer has its own battery pack design, with a unique set of needs and challenges. Regardless of the construction of the pack, they all need fire protection, corrosion and impact protection, temperature management and electrical shielding.


exploded-battery-prismatic-cells-001 courtesy of PPG.jpgImage courtesy of PPG. 


The battery pack contains polyelectrolytes, which are highly flammable. Thus, temperature control is essential to maintaining battery efficiency and durability over time. Innovative thermal management coatings can provide a partial solution by helping to control temperatures, whether they are too hot or too cold.

Innovative new solutions in battery design can also help control thermal runaways that cause fires. For example, a startup company called COnovate has developed the first sustainable, carbon-based bio-sourced nanomaterial, the world’s only form of solid carbon monoxide (CO) battery anode material with reduced propensity to overheating. Aspen Aerogels has developed an amorphous silica-based thermal runaway propagation barrier called PyroThin®. Adionics, a startup company in Israel, has developed a novel 3D battery structure that minimizes internal resistance and improves both mechanical longevity and thermal stability. The goal of all these materials is to exhibit extremely low thermal conductivity and low density to maintain weight efficiency and energy density.

Battery packs also require protection from electromagnetic interference. Coatings with dielectric properties can help prevent arcing between metal parts. Polyvinylidene fluoride (PVDF) is the preferred dielectric material in coatings used to prevent arcing between metal parts. Coatings technologies such as atomic layer deposition, chemical vapor deposition and plasma-enhanced chemical vapor deposition are used for anodes, cathodes and electrolytes, but they come at a higher price than often desired.

Sensor Technology and Coatings

EVs are designed with hundreds of sensors, all of which need protection from wear. Clear protective coatings can be used, but they cannot diminish signal transfer. In addition to the EV itself, developments in autonomous vehicle technology have demonstrated the need for road improvements, particularly for consistent, easily visible pavement markings. If not properly marked, it is harder for an autonomous vehicle to know exactly where it is on the road.

Here, coating manufacturers can play a role in providing traffic paints that potentially communicate with the EV. Photonic pigments can be added to coatings to help provide guidance on road position. Thus, smart traffic coatings can be formulated to help communicate with the EV. Autonomous vehicles are also programmed to read road signs. Similarly, coatings that contain near-infrared (NIR) transparent or reflective functional pigments can deliver a signal response back to the EV and improve object recognition. Several pigment manufacturers already have products available for this purpose. In addition, sensor cleanliness is important, and top coatings that are self-cleaning and repel dirt are needed to maintain efficient operation and help the EV know where it is on the road.

The Future State

The transportation sector is at a crossroads, with technological innovation, environmental imperatives and evolving consumer preferences driving a major shift. This transformation promises to create a more efficient, sustainable and accessible transportation ecosystem for the future. However, challenges related to infrastructure, regulation and societal adaptation will need to be addressed as the industry navigates this period of rapid change.

As the EV market continues to grow, the role of paints and coatings becomes more critical than ever. These materials are not just about improving aesthetics — they also contribute to the safety, durability, energy efficiency and sustainability of electric vehicles. From corrosion protection to thermal management, lightweighting and environmental friendliness, innovations in coatings are driving advancements in EV technology. As automakers push the boundaries of design and performance, the development of cutting-edge paints and coatings will continue to be an essential part of the electric vehicle revolution.

For more information, email the author at vscarborough@chemquest.com or click here.

References

  1. U.S. Department of Transportation. Strengthening Mobility and Revolutionizing Transportation (SMART). www.transportation.gov/grants/SMART.
  2. Rush, J. “Coatings Drive Electric Vehicles Further.” Products Finishing, Jan. 21, 2021. www.pfonline.com/articles/coatings-drive-electric-vehicles-further.
  3. “Advancements in Coatings for Electric Vehicle Battery.” A&A Thermal Spray Coatings. www.thermalspray.com.
  4. Billington, J. “The Heat Is On.” Electric Hybrid Vehicle Technology Magazine, July 2024. ehv.mydigitalpublication.co.uk/july-2024?m=63184&i=826412&p=22&ver=html5.
KEYWORDS: battery coatings electric vehicles electronic coatings electronic vehicles Innovations innovations in coatings

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Victoria Scarborough, Ph.D., Vice President for Collaborative Innovation, The ChemQuest Group, Cincinnati, OH

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • Navigating the Changing Regulatory Landscape

    See More
  • pci0511-TZMI-lg.jpg

    TiO2 Landscape Changing Rapidly

    See More
  • Additives.jpg

    Sustainable Coating Additives: Transforming the Landscape of the Paint Industry

    See More

Related Products

See More Products
  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

  • handbook-of-adhesives-and-s

    Handbook of Adhesives and Sealants, Volume 1

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing