PPG recently hosted the 30th annual Trilak Master Painters’ Event in Hungary, drawing 700 professional painters from across the country. The event featured interactive product demonstrations and served as a platform to connect painters across generations with the latest coatings innovations.

A key highlight was the launch of PPG’s customer loyalty program in Hungary. Attendees received a gift package including five liters of HÉRA™ Supermatt paint and a preview of TRINÁT™ Special RozsdaSTOP paint. The event also emphasized shifts in consumer behavior toward DIY home renovation, with PPG highlighting products like Héra Gold and Héra interior wall paints.

PPG has supported workforce development in Hungary through the Trilak Paint Academy since 2011 and expanded training efforts with the launch of the PPG Academy last year. The company now plans to offer the program to 85 VIP partners.