Frank Lowe announced the appointment of Dwight Squires as Midwest sales representative for its WOW Pad product line. Squires brings more than 30 years of experience in B2B sales and customer relationship development.

“We’re thrilled to have Dwight onboard,” said Randy Cohen, senior vice president of sales and marketing at Frank Lowe. “His energy, experience and passion for solving customer problems align perfectly with our commitment to offering smarter, more effective packaging solutions.”

WOW Pads are adhesive-backed protective pads designed to help protect painted, powder-coated and raw metal components from scratches, dents and vibration during shipping and storage. The pads are die-cut and intended for use as an alternative to traditional packaging materials such as cardboard and bubble wrap.

According to the company, WOW Pads are customizable in size, shape and thickness and are produced using materials including Neo-Rebond and polyfoam. The pads incorporate a pressure-sensitive adhesive backing intended to support faster application during packaging operations.

In his new role, Squires will serve as a point of contact for Midwest customers evaluating surface protection and packaging strategies. He will work with engineering, procurement, finance and plant teams to provide product guidance and support.

Frank Lowe manufactures custom gaskets, spacers, packaging solutions and protective products for a range of industrial applications.

This appointment reflects ongoing activity around finishing and surface protection solutions used to support coated and fabricated components during handling and transport.