Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Architectural CoatingsIndustrial CoatingsSpecial Purpose CoatingsSustainable

Circular Reuse Strategies for Sustainable Paint Recycling

By Huzaifa Matawala, Mariyah Matawala
Dried up paint for recycling
aquatarkus / iStock via Getty Images Plus
January 6, 2026

In this article:

  • Circular reuse in paint manufacturing
  • Waste minimization in production streams
  • Sustainable resource recovery pathways
  • Reuse of off-spec and expired materials
  • Economic impact of circular paint recycling

 

Understanding the Meaning, Purpose, Use and History of Coatings 

Coatings have been a part of our society for over 5,000 years. The use of coatings has been found in constructions older than the Hanging Gardens of Babylon and the Pyramids. Formulations, technology, ingredients, and style of manufacturing kept changing. What did not change was the purpose, performance, and requirement of the coatings. Coatings enhance durability, multiply the lifespan, and increase the beauty of any surface they are applied to. Hence, the paint and coatings industry provides one of the most sustainable solutions to the world by minimizing replacement cost, time, and process. This reduces stress on fuel, water, labor, natural resources, and the environment, resulting in lesser extraction of resources, mining, polluting, and a lower carbon footprint.

There is a direct relationship between coatings and environmental sustainability through their function of increasing life, enduring strength, and providing weatherability to a bridge, ship, aircraft, electronics, machinery, or a home.

 

Ingredients for Durability and Challenges to Manufacturers

In order to stay in their top game of providing functional and application properties, coatings went through several formative changes and evolved over a period of years to fit cost and long-lasting demands. With the use of hydrocarbon and molecular engineering, it was possible to get the toughest coats. The challenge of cost and durability is solved until we get into the issues of biodegradability, greenhouse effects, and cradle-to-grave responsibilities. This increased demand for coatings that were lower VOC, easy on humans and the natural habitat, and eco-friendly. Coatings' major function is to fight the ecosystem and keep substrates safe, yet now they have to do so in a friendly manner. No industry has ever faced two opposite challenges at the same time.

Molecular formula of binder and resins
FIGURE 1 » Molecular formula of binder and resins Courtesy of Huzaifa Matawala

With chemistry, everything is possible, and with the right ingredients, we attain replacements and move toward a greener, healthier pathway. Laws that control what goes in paint cans help create safer and less toxic formulations.

However, no matter how good and friendly coatings are with the ecosystem, they still could never become 100% biodegradable, which could defeat their purpose. Hence, management of unusable and unsalable items, and items created during production, is our topic of discussion today. These items still need to be put to an environmentally stable solution.

 

Economic Aspects of Sustainability

This is an economic aspect of sustainability. How has the economic environment around us changed, and where has this change led us?

Statistics of the U.S. national debt.
FIGURE 2 » Statistics of the U.S. national debt. Courtesy of U.S. Treasury Dept.

We are in the era of abundance. Financial times under which everything is possible. The economic era is equipped with fiat currencies, empowering unlimited access to extract natural resources and create easy lifestyles. The correlation of technology with the economy eventually affects ecology. Creation of currencies, if not supplemented with sufficient assets or goods, could cause inflationary situations.

Circular economy is a solution not just for fighting carbon footprint but for serving as an inflation hedge, stabilizing prices, and ensuring availability in communities of need.

carbon emissions data
FIGURE 3 » carbon emissions data Courtesy of Global Carbon Project: Carbon Dioxide Information Analysis Centre (CDIAC)

 

Challenges and Struggles

We currently land bury or fuel blend over 95 % of paint waste, with marginal projects in place.

These are two places where waste generation takes place:

Household and Stores

Recent developments in public, private, association, and government partnerships create programs like PaintCare, Paintback, and ProductCare. Transporting and recycling companies collaborate with collection centers and bring items back from the waste stream into product management.

Yet a major part still ends up in fuel burning and land burial. Only 20 to 25% of states are covered with HHW or independent HHW recycling programs, and the majority of solvent-based or hazmat coatings end up in fuel blending. Steady regulation and program updates help, but generation is many times higher than containment.

Industries and Raw Material Producers

Changes in formulations, acquisitions, liquidation, bankruptcy, ownership changes, brand transitions, legal shifts, and natural calamities all generate unsalable and unusable inventory. Routine operations also create off-spec materials, wastes, expired items, and returns. Retail packs may move through donations, auctions, or discount channels, yet the majority still end up buried or fuel blended.

 

Circular Reuse as Waste Minimization

Circular economy diagrams show waste generated at all stages:

  1. Extraction and production of raw materials
  2. Paint production
  3. Distribution and stores
  4. Application
The Paint Foundation’s circular economy chart.
FIGURE 4 » The Paint Foundation’s circular economy chart. Courtesy of Huzaifa Matawala

Items collected from these points can be formulated into products for use. Beyond the environmental benefits, charitable projects and corporate social responsibility efforts further decrease fuel blending and landfill dependence.

 

A Million-Dollar Question: How to Convert Waste to Reuse?

  1. Identify — Identify items that could be used and collect them intentionally as product.
  2. Categorize — Categorize all identified and collected items as product.
  3. Store — Move items out of waste areas and store them with usable or salable goods.
  4. Label — Label these items as product. No waste, scrap, or disposal labels should be used.
  5. Reuse (Circular) “As Is” — The final step is circular reuse “as is,” without changing the form, burning, or extracting components. When reused as originally intended, the item becomes a product, not waste.

This five-stage process changes both the destiny and definition of the waste stream.

 

Glimpse of US 40 CFR — Exception to the Rule

EPA language supports the above concept:

“Is the HSM used directly as an ingredient in an industrial process or as an effective substitute for a commercial product?” If YES, the HSM is not a solid waste per 40 CFR 261.2(e).

“Is the HSM processed to reclaim a useful product, and is the HSM either a commercial chemical product, a characteristic byproduct, or a characteristic sludge?” If YES, the HSM is not a solid waste per 40 CFR 261.2(c)(3).

 

Items that Can Be Reused 

Chart of reusable items.
TABLE 1 » Chart of reusable items. Courtesy of Huzaifa Matawala

Process After Receiving

  1. Sorted — Items are sorted by solvent and resin grouping, density, compatibility, color, sheen, and viscosity.
  2. Bulked — Sorted items are bulked into 1,000 L IBC totes for use in production.
  3. Used — Items are used in production batches up to 30% to 80% with other chemicals.
Ingredients in paint production.
TABLE 2 » Ingredients in paint production. Courtesy of Huzaifa Matawala

All items created are sold into markets for use and have positive utility and value.

 

EPA Promotes Recycling Over Land Burial and Fuel Blending

The EPA offers guidance on reducing and reusing materials at https://www.epa.gov/recycle/reducing-and-reusing-basics, and the Federal Trade Commission outlines charity guidelines at https://www.consumer.ftc.gov/articles/0074-giving-charity.

Fuel blending burns materials but does not recover pigment or resin functionality. Distillation recovers solvents but still produces waste. True circular economy occurs when materials move as is into new batches of production.

  1. It is recycling when leftover paint is collected and transported for land burial but it still dumps waste into the ground, which confirms but postpones the damage. Items move as waste here. This is not circular reuse but it is recycling.
  2. It is recycling when solid and liquid waste is used as fuel with burning credits. However, pigments, resins and solvent functionality are not recovered for circular use, so the materials still move as waste.
  3. It is recycling and circular economy when solvent or water is extracted through a distillation process. The outgoing materials still become waste.
  4. However, when items are moved as is and used as they are in production batches for coatings, the process becomes circular economy and the materials move as products.

 

Industry, Associations, and Contributions

Paint factories, associations, consultants, and governments form partnerships to support paint recycling. Associations serve as platforms for industry ideas and solutions that inform government policy.

 

Advantages of Waste Minimization

Circular reuse of paint and coating materials not only protects the environment but creates a sustainability balance across the industry. Here are some advantages:

  • Lower carbon footprint
  • Reduced greenhouse effects
  • Less waste in paint companies
  • Lower extraction of natural resources
  • Anti-inflationary effects
  • Increased affordability in communities of need
  • Greener, healthier, sustainable environments

If it is not well done, then it isn’t over yet.

Learn more about sustainability efforts across the industry on our Sustainable topic page.

KEYWORDS: circular economy recycling

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Huzaifa Matawala, CEO, The Matawala Group of Industries (Mumbai, Dubai, New York)

Mariyah Matawala, Regent Paints Inc. & The Paint Foundation

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

CASE eBook

The 2025 PCI/ASI CASE eBook

akzonobel

Akzo Completes Strategic Sale

Mergers and Acquisitions

FTC Moves to Block Major Adhesives Deal

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

January 15, 2026

From Data Silos to AI Success: Lessons from Collano’s Journey

In this webinar, Raphael Schaller, CTO of Collano, shares how his team envisioned their data to make it usable for AI-driven materials discovery. He reflects on what he would do differently if starting over, and how adopting the Citrine Platform has accelerated learning, collaboration, and innovation across the organization.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • The Reuse of Waste Paint: Bad News for Sales of Kitty Litter

    See More
  • paint recycling

    Paint Recycling: From Its Disposal, Reuse to Recycling

    See More
  • A New Approach in Paint Recycling

    A New Approach in Paint Recycling

    See More

Related Products

See More Products
  • Formulating for Architectural Coatings (Virtual Course - 5/21/26)

  • intelligent.jpg

    Intelligent Coatings for Corrosion Control 1st Edition

  • Kevin-Biller-PC-BOOK.jpg

    Powder Coatings - Foundation for the Novice Formulator (ebook)

See More Products

Related Directories

  • Orion S.A.

    Orion manufactures specialty carbon blacks for paint, coatings, ink, toner, adhesives, polymers, batteries, tires and rubber goods. Our specialty carbon blacks tint, colorize, impart conductive properties to, and enhance the performance of paints and coatings. The company runs 15 production sites and four Applied Technology Centers worldwide.
  • Titan

    As a leader in spraying technology, Titan manufactures and markets a full line of professional-grade paint sprayers for applying a variety of coatings.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing