Rubio Monocoat USA has added Brian “Sedge” Sedgeley to its team as part of an effort to expand support for the company’s Trade Partner Program and professional user base.

In his role, Sedgeley will represent Rubio Monocoat USA at trade shows and industry events, develop educational resources for professionals and support training and engagement initiatives for trade partners.

“Sedge brings an energy that fits naturally with the Rubio Monocoat team. He has a deep understanding of the craft and the community around it,” said Keith Hardisty, Marketing Director at Rubio Monocoat USA. “His addition strengthens our presence at key events and helps us better support Trade Partners with education that connects Rubio Monocoat’s unique capabilities to real-world needs.”

“It is amazing to start another chapter in my career with Rubio Monocoat,” Sedgeley said. “I have been using the products for many years and feel blessed to be on such a visionary, hardworking team.”

Rubio Monocoat develops wood protection solutions designed for professional woodworkers, flooring contractors, designers and architects, with a focus on efficiency, durability and environmentally responsible formulations.